Public Safety Leadership Transitions

Websites that don't feel like "personal branding"

I build clean, credible websites for public safety leaders entering what's next - retirement, consulting, boards, expert witness work, or corporate roles.

Why this works
You don't need to imagine what your practice looks like

I show you the complete website - your positioning, your services, your story - so you can launch instead of spending two years thinking about it. Built by someone who understands public safety culture and the transition struggle.

Three Ways to Start

Each package is designed for a different stage of your transition. Start where you are, expand when you're ready.

The Legacy Page
One-page biography site
  • Hero bio with professional portrait
  • Career highlights and credentials
  • Leadership values statement
  • Contact routing (official + optional personal)
  • Downloadable bio PDF
Best for: "I'm retiring soon. Keep it simple."
The Transition Kit
3-5 pages, consulting-ready
  • About page (long form narrative)
  • Career timeline with key achievements
  • Media and appearances page
  • "Areas I support" (not "services")
  • Downloadable materials
Best for: "I might consult or join a board."
The Operator
Built to win work
  • Services framed for corporate buyers
  • Case studies and outcomes
  • Speaking page with intake form
  • SEO optimization
  • Monthly update support option
Best for: "I'm actively building a practice."

The Real Work Is Translation

The website is just how we deliver it. The actual value is translating 25 years of crisis leadership into something corporate buyers recognize and pay for.

What you think it's worth
"I'm just a fire chief"

You managed multi-agency response to major incidents. Coordinated across jurisdictions with conflicting priorities. Led teams through high-stakes decisions with incomplete information. Built training programs from scratch.

What corporate actually pays for
Crisis leadership consulting

High-stakes organizational leadership. Stakeholder management across siloed organizations. Executive decision-making under pressure. Program development and implementation. Corporate pays six figures for this expertise.

I do the positioning work so you don't have to figure out how "incident command" becomes "crisis leadership" or how your 20 years of public service translates into a consulting practice.

How It Works

No lengthy discovery calls. No asking you to write your own bio. I build it, you correct the facts and tone, we launch.

1
15-minute intake

Resume, LinkedIn profile, any press or articles. That's it. I'll ask clarifying questions but you're not writing anything.

2
Draft you can edit

I write the positioning, structure the site, translate your experience into corporate language. You correct facts and adjust tone.

3
Launch + optional support

Domain setup, hosting, basic SEO. Add pages or sections later when you're ready. Monthly update plan available if you want it.

Recent Work

These aren't transition sites - they're proof that I understand who public safety professionals are and what drives them to build something meaningful.

Digital Safety for Public Safety
Cybercraft Security

The labor of love of a lifelong emergency manager and telecommunicator who wanted to reach public safety employees and victims of harassment, doxxing, stalking, and cyber bullying.

Built to solve a problem most people ignore: what happens when "good luck and a handshake" is the only help victims get. This is what building infrastructure for your expertise looks like.

Side Hustle with Purpose
Memories by Morris

The side hustle of a present-day law enforcement leader and his wife creating something on the side to make things better for their family and create some fun and enjoyment in the world.

Photo booth rental business with clean branding, mobile-responsive design, and conversion-focused layout. Proof that public safety leaders can build businesses - they just need the infrastructure.

Dispatcher to Creator
East + Co Thrift

A former dispatcher and supervisor at the largest consolidated 911 center in the state who left intentionally to dedicate time to her family and become a creator of things.

Curated thrift business with Instagram-first branding and Whatnot integration. Another example of public safety professionals choosing to build something meaningful on their own terms.

Why This Works

Public safety native
I understand the culture

Spent years in public safety dispatch. I know the imposter syndrome ("I'm just a cop/firefighter"). I know why "personal branding" feels wrong. I know which skills translate and how to talk about them without sounding like a business coach who's never worked a shift.

Build-first methodology
Show, don't ask

Most consultants make you imagine what your practice could look like. I build it completely, show you the finished product, then you can decide to launch. No positioning paralysis. No endless discovery. Just a working website you can use tomorrow.

Privacy-first technical approach. No tracking pixels. No external dependencies. System fonts only. Static hosting for security and performance. This matters for leaders dealing with sensitive work.

Get Started

Fastest way to start
Request a quick mockup

Send me your LinkedIn URL and a short note about where you're headed next. I'll reply with a layout draft and positioning approach. No obligation.

If you don't want "consulting" mentioned yet, no problem. We can frame it as a legacy site and expand later.

What you'll send
8-item intake checklist
  • LinkedIn URL
  • Resume or CV (PDF works)
  • Professional headshot (or I'll crop one)
  • 3-5 career highlights
  • 2-3 leadership values you stand for
  • Any press, articles, or media (optional)
  • Preferred contact method
  • "Next step" goal (board, consulting, vendor role, etc.)